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VCE VISUAL COMMUNICATION

Visual Communication Design assists students in the understanding, use and interpretation of a range of visual communications.  It involves a study of the vocabulary and grammar of visual communication, which includes an understanding and application of, drawing and drawing conventions, design elements, principles and function of design in communication. The study also provides the opportunity to develop an informed, critical and discriminating approach to visual communications encountered in everyday life.

Unit 1: Introduction to Visual Communication Design

In this unit, students focus on using visual language to communicate messages, ideas and concepts. Students practice their ability to draw what they observe and will use visualisation drawing methods to explore their own ideas and concepts. Through experimentation and exploration of the design elements and principles, students develop an understanding of how they affect visual messages.

Unit 2: Applications of Visual Communication Within Design Fields

In this unit, students focus on the application of visual communication design knowledge, design thinking and drawing methods to create visual communications to meet specific purposes in designated design fields. Students use presentation-drawing methods that incorporate the use of technical drawing conventions to communicate information and ideas associated with the environmental and industrial fields of design. They also investigate how typography and imagery are used in these fields as well as communication design.